The Power of Personal Branding
There’s incredible power behind storytelling and personal brand building—especially for entrepreneurs! But many of us get stuck when we hear that we need to talk about ourselves. What do we talk about? And what if we’re terrible storytellers to begin with?
Patrice Poltzer is here to remind us of a few things, starting with the fact that storytelling is a learnable skill! She’s also sharing why we find it so challenging to talk about ourselves and how to tell good stories that’ll differentiate us from our competitors and move our potential clients forward in their journey. Patrice makes a point of saying that storytelling is desperately needed on LinkedIn. You definitely don’t want to miss this episode!
In this episode, we cover:
What Patrice’s entrepreneurship journey has looked like
Why we find it so challenging to talk about ourselves vs big brands
Tips on how to get started with branding and storytelling
The importance of tuning into your deep, sustainable “why”
How the biggest differentiator in crowded industries is storytelling and showing up
Why storytelling is so desperately needed on LinkedIn
The #1 thing people struggle with when it comes to storytelling
I don’t think there’s a better way to wrap up this episode than to just remind you to go for it! If we want to grow our businesses and gain recognition, we must self-promote.
“Remember the cardinal rule that everyone cares about themselves and their lives first. So, how can I add value to this person’s day who took the time to read this post? What are they going to walk away from? If more people told stories from that vantage point, you start seeing the power in it because that’s strategic.”
If you’re still needing a little encouragement, come say hi to us on LinkedIn!
More About Patrice Poltzer
Patrice Poltzer is the founder of a NY-based video storytelling company and is triggered when people say, "I don't have a story." She gets so triggered by this that she now runs a successful business built upon proving all those same people wrong… by helping them uncover their (very much not vanilla) story.
Before stumbling into entrepreneurship at the top of 2017 after losing all of her esteem and confidence at a toxic media start-up, she was an award-winning producer at the TODAY show for 6 years. Now, Patrice works with brands from Afterpay, Lululemon and Netflix to startups like Parsley Health and Her Campus, helping founders & teams strengthen their storytelling skills.
Connect with Patrice:
Connect with Stacie:
More about C-Suite Strategies
Welcome to C-Suite Strategies, the podcast for B2B leaders navigating the messy middle of scaling. I'm Stacie Sussman, CRO at RevUp Advisory.
Let's face it: growing a business can be hard, frustrating, and frankly overwhelming. It often feels like your hair's on fire. That's why we're here.
Each episode, we dive deep with industry visionaries who've mastered the art of scaling companies. We'll share our extensive experience and unconventional wisdom to help you transform that overwhelming mess into strategic success.
Whether you're a seasoned exec or a founder in the trenches, C-Suite Strategies is your backstage pass to turning good companies into great ones because going at this with a team of experts feels so much better than going it alone.
Ready to douse those flames and ignite real growth? Subscribe now to C-Suite Strategies. Your next breakthrough is just a listen away.
This post may contain affiliate links, so I may earn a small commission when you purchase through links on my site at no additional cost to you.
This episode of C-Suite Strategies is brought to you in partnership with Leah Bryant Co.
